// available over the weekends for consulting

Pritam.

Product Head at My.Win. Principal Designer at 1 Less Design. Building tools for food manufacturing. Writing on design, systems thinking, and the examined life.

Padubidri, Karnataka · 900m from the beach My.Win · 1 Less Design
// writing
all posts →
2026-04-01 Product
Why I treat My.Win as a product problem, not a software one
Food manufacturers don't fail because they lack data — they fail because the data never connects to the people who act on it. Here's how we're rebuilding the layer between.
6 min read My.Win
2026-03-18 Design
The 1 Less Design principle: restraint as a creative act
Every studio develops a philosophy whether it knows it or not. Ours crystallised around a single question: what happens when you remove one more thing?
4 min read Studio
2026-03-04 Life
Biphasic sleep, 4:30 starts, and building a day from scratch
I've been running a structured daily rhythm for eight months. What I've learned: routine isn't a cage — it's the skeleton that lets everything else move freely.
7 min read Self
2026-02-20 Product
Value is created in the space between intent and interpretation
The moment a user reads your interface, they're already rewriting it in their own language. The gap between what you meant and what they understood — that's where the real product lives.
5 min read Thinking
// work
full portfolio →
Product · SaaS
My.Win
Equipment management ecosystem for food manufacturers, OEMs and resellers. Maintenance tracking, spare parts, mobile ops.
Product Head B2B SaaS
Studio · Brand
1 Less Design
Design studio focused on restrained systems, brand strategy, and information-dense communication. Select consulting only.
Principal Brand Strategy
Branding · Food
Green Poshan
Full brand architecture for a 94-SKU natural food brand — positioning, voice system, origin story, digital and retail strategy.
Brand Bible FMCG Shopify
Product · Immigration
PERM AI
Roadmap, discovery, and partnership strategy for an immigration compliance SaaS serving US law firms. Sweat equity model.
Consulting LegalTech AI
// about

I'm Pritam — Product Head at My.Win and Principal at 1 Less Design, a studio I run with Tanvi. I build tools for food manufacturers by day and brand systems for founders by design.

I live in Padubidri, Karnataka, a coastal town 900 metres from the beach, with Tanvi, our Chow Chow Neji, two dogs, and six cats who each have strong opinions about the cat flap.

This site is where I write about product thinking, design systems, the creative process, and what it means to build a deliberate life. No newsletter. No funnel. Just writing.

Product Brand Systems Thinking Coastal Karnataka Biphasic Chow Chow Dad